BY ASC HARUNA ISA, JULY 16, 2022 | 01:55 PM
World Public Relations Day is inspired by the need to present a unified global agenda for a better understanding and utilization of public relations practice.
It presents a unique platform for public relations and marketing communications practitioners across the globe to unite and stake a claim for the practice. As an annual global celebration dedicated to the virtues of truth, honesty and reputation management, World Public Relations Day is a global response to reposition public relations as a defining profession of the 21st century.
Themed “Trust, Truth and Transparency”, the second edition presents another opportunity for professionals to put forward a unified global agenda and propel one another to answer a call of duty, help stakeholders to communicate more responsibly and be more deliberate about using public relations to help organizations make positive contributions to the environment and society in which they operate.
Set aside as a day dedicated to truth, honesty and reputation management in a way that is beneficial to all people across the globe, July 16 also honours Ivy Lee, one of the pioneers of Public Relations practice who was born on the same date 145 years ago.
The 2022 celebration incorporates several activities, including ‘MyPRStory’, an inclusive online campaign encouraging every PR professional to share unforgettable memories from their journey in the PR industry. Another aspect of the global celebration is ‘The PR Bible’. This is a crowdsourced repository of resources from practitioners across the world.
ASC Haruna Isa, writes from Public Relations Unit, Nigerian Correctional Service, State Command Headquarters, Gombe.
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